My very first music video. I concepted, creative directed and quasi-directed (with the stunning Jillian Martin leading the charge) this story about love and music.
Finally, that English Lit degree is paying off #Palindrome
The redesigned 2019 Civic is fun all ways—backward and forward, inside and out. To show this, we took advantage of a unique fact about the Civic: its name is a palindrome, which means it reads the same backward and forward. The broadcast spot is its own version of a palindrome. We edited shots of the car driving around enormous letters that spell out “CIVIC” so that the ad is the same if watched forward or backward.
This work hasn’t gone to market yet. If you want to see it please email me. It’s pretty good creative, but, of course, I’m biased.
Welcome brochures have never felt so unwelcome.
This PFLAG Canada television and online video campaign launched in the USA and Canada the week before The Supreme Court heard opening arguments for and against changing the constitution.
This is so #emo you guys.
Also, these are accurate representations of the reactions we had after selling a whole lotta Hondas last summer.
The Call That Comes after is an immersive,
cross-channel story experience – with a data-driven tech twist.
It’s designed to start the conversation about high driving,
and to make the unthinkable feel real, before it becomes real.
Check out the case study, the video, and the television spot.
This is some internal work that the wonderful Graham Tingle (check him out at TingleCreative.com) and I created for a company that’s, yup you guessed it, making stuff in space.
We brought the thoughts of Canadian athletes to life by using their sport to telegraph their stories.
Sidebar: I tried to box against Kingsley on set. It went terribly awry. Ask me about it.
This is how an unknown agency dominated at Cannes, without winning a single Lion.
I have won these awards.
LIA 2018 - Destination Pride
Design – Data Visualization – Gold
Design – Non-Profit – Gold
The NEW – Creative Use of Data – Gold
Design – Innovative Use of Design – Silver
Digital – UI – User Interface & Navigation – Silver
ADCC (Advertising & Design Club of Canada) - Destination Pride
Interactive Miscellaneous, Education & Information – Gold
Digital Design – Gold
Interactive Design, Website – Silver
Interactive Miscellaneous, Non-Profit, Public Sector – Silver
Interactive Advertising, Wesbites – Silver
Interactive Advertising, Design – Silver
Interactive Design, Website Design – Silver
Interactive Design, Mobile Design – Silver
D&AD IMPACT AWARDS 2018
Wood Pencil / Civic Engagement / 2018 Destination Pride
White Pencil / Equality / 2018 Destination Pride
Wood Pencil / Community & Interaction / 2018 Destination Pride
STRATEGY AWARDS 2018
Grand Prix + Cause/Public Service
Gold + Connection Strategy,
Gold + Data/Tech Strategy,
Gold + Niche Strategy, Gold
Gold - Brand Design, Direct Marketing, Public Service
Gold - Direct, Digital/Mobile, Public Service
Gold - Direct, Social Media, Public Service
Gold - Digital/Mobile & Social Media Technique, User Experience, Public Service
Gold - Digital/Mobile, Website, Public Service
Silver - Integrated Campaign
Silver - Social Media, Multi-Platform Campaign, Public Service
Silver - Innovation, Product Innovation, Public Service
CANNES LIONS 2018
Creative Data – GOLD - Data Visualisation
Creative Data – BRONZE – Social Data & Insight
Creative Data – BRONZE – Data Storytelling
Mobile – GOLD – Charity & Non-profit led Mobile Websites
Mobile – SILVER – Social Purpose
Design – GOLD – Data Visualisation
Design – BRONZE – Digital Design
Digital Craft – SILVER – Data Visualisation
Direct – SILVER – Data Strategy
Direct – BRONZE – Use of Mobile
Direct – BRONZE – Not-for-profit / Charity
Sustainable Development Goals – SILVER – Sustainable Cities and Communities
Sustainable Development Goals – BRONZE – Gender Equality
THE ONE SHOW 2018
Design: Data Visualization/Dynamic: PFLAG Canada, Destination Pride.
Interactive: Websites/Utility: PFLAG Canada, Destination Pride
UX / UI: Web/Utility: PFLAG Canada, Destination Pride
2018 Interactive: Craft / Dynamic Data Visualization: PFLAG Canada, Destination Pride
UX / UI: Craft / Dynamic Data Visualization: PFLAG Canada, Destination Pride
Digital / Use of Technology: Drug-Free Kids Canada, The Call That Comes After
Mobile-First Video: Drug-Free Kids Canada, The Call That Comes After
DMA ECHO AWARDS 2018
Gold - Best Digital Destination - Destination Pride
Gold - Data-inspired Intelligence - Destination Pride
Gold - Best Use of Social Media - Destination Pride
Gold - Not for Profit - Destination Pride
Gold - Travel & Hospitality - Destination Pride
ADC AWARDS 2018
Interactive: PFLAG Canada, Destination Pride
Design for Good PFLAG Canada, Desitination Pride
D&AD AWARDS 2018
Graphite Pencil-Digital Marketing-Digital Tools & Utilities: Destination Pride
WEBBY AWARDS 2018
People’s Voice-Public Service & Activism: Destination Pride
Best User Experience-Destination Pride
THE ANDY AWARDS
Gold - Idea - Destination Pride
ATOMIC AWARDS 2018
Silver - Best Digital Engagement (Public Service) - The Call That Comes After
Bronze - Tech Breakthrough (Public Service)- The Call That Comes After
CLIO AWARDS 2017
Bronze - Digital/Mobile Direct - The Call That Comes After
CANNES LIONS 2017
Shortlist - Creative Use of Data - The Call That Comes After
The DMA International Echo Awards 2017
Gold - Best Use of Mobile
Gold - Best use of DRTV/Video
Gold - Not for Profit
Silver - Best Use of Technology
The Webby Awards 2017
Nominee Best Use of Interactive Video - The Call That Comes After
Best Use of Technology - Shortlist - The Call That Comes After
Promo Awards 2017
Gold - Most Innovative Idea or Concept - The Call That Comes After
Silver - Best Digital Marketing - Cannes Meow
Silver - Best use of Online Video - The Call That Comes After
Strategy Awards 2017
Gold - Connection Strategy - The Call That Comes After
Silver - Cause - The Call That Comes After
Canadian Marketing Awards 2017
Silver - Community Engagement - Cannes Meow
Silver - Digital - Cannes Meow
Bronze - Direct Engagement - The Call That Comes After
Bronze - Experiential & Innovative Media - The Call That Comes After
One Show (shortlist) PFLAG’ Canada’s “Nobody’s Memories”
Film - Television - Single
Film – Online Films and Video
Film – Direction
Film – Writing
Film – Cinematography
-Cannes Silver Lion – Film Craft for PFLAG Canada’s “Nobody’s Memories” TV
-Communication Arts - PFLAG Canada’s “Nobody’s Memories” TV
-Archive - PFLAG Canada’s “Nobody’s Memories” TV
-One Show Merit - PFLAG Canada’s “Nobody’s Memories” TV (Craft - Writing, Craft - Cinematography, Non-Profit Film)
-The Advertising & Design Club of Canada - PFLAG Canada’s “Nobody’s Memories” TV + Print
-Applied Arts - PFLAG Canada’s “Nobody’s Memories” TV + Print
-Canadian Marketing Award - PFLAG Canada’s “Nobody’s Memories” TV + Print
-Marketing Awards PFLAG Canada “The Me Inside” PSA Radio Single Bronze
-Marketing Awards PFLAG Canada “The Woman Inside” PSA Film Single Bronze
Archive - PFLAG Canada’s “The Me Inside” Print
London International Awards – PFLAG Canada’s “The Me Inside” Radio - Silver
Extra Awards – PFLAG Canada’s “The Me Inside” Print
Applied Arts - PFLAG Canada’s “The Me Inside” TV
Moms and babies go through a lot of firsts together, some big, some small. Good Start celebrates each and every one.
When you're as delicious as Thinsations, you don't need to be big.
Art Dept: "Has anyone seen the boxes of Thinsations?"
Krystle with Mouth Full of Stolen Set Thinsations: "Ugh...No..."
A powerful insight: trans people often feel trapped inside the wrong body.
In these cases, shorter really is better.