Finally, that English Lit degree is paying off #Palindrome
The redesigned 2019 Civic is fun all ways—backward and forward, inside and out. To show this, we took advantage of a unique fact about the Civic: its name is a palindrome, which means it reads the same backward and forward. The broadcast spot is its own version of a palindrome. We edited shots of the car driving around enormous letters that spell out “CIVIC” so that the ad is the same if watched forward or backward.